Beth is a seasoned marketing executive who has achieved considerable success by placing the customer at the center of the business enterprise.  She led marketing worldwide for Kaplan Inc., the $2 billion diversified education company operating in over 200 countries.  She was charged with building a premium global brand and advancing Kaplan’s digital and customer experience capabilities.  Hirschhorn was a member of Kaplan’s Executive Team and served on the Investment and Capital Allocation Committees. 

Prior to joining Kaplan, Hirschhorn was Executive Vice President and Chief Marketing Officer of MetLife, Inc. and a member of its executive group. She led several major initiatives for the company that dramatically improved the customer experience and strengthened MetLife’s reach and market share.  These included a reinvention of the life insurance buying experience with a patent-pending underwriting process and expanded web and phone distribution, as well as a multi-year transformation of MetLife’s marketing mix from traditional channels to industry-leading digital, sports and entertainment marketing.  Hallmarks of this include the acquisition of naming rights for MetLife Stadium - home to SuperBowl XLVIII – as well as the reinvigoration and expansion of MetLife’s advertising and blimp marketing programs internationally. 

At JPMorgan Chase, Hirschhorn was the Senior Vice President leading its consumer financial services marketing unit.  Her P&L responsibilities encompassed all fee and net interest income generated by the retail product portfolio.  She established a new product development function and re-vamped pricing and rate setting activities in managing the bank’s $60 billion deposit portfolio and proprietary money market funds.

Beth has served on the board of Maestro International, the online debit network owned by MasterCard.  She served as an Advisory Board member at the Wharton School’s Pension Research Council.  She also served as a Director and Chairperson of LL Global, the parent of insurance industry trade groups LIMRA International and LOMA.